Videography Photography Storyboard

ELGA LabWater Product Launch

Overview

ELGA came to us with the intention of launching their product line into the Pharmaceutical Quality Control sector; a new market for the business. We were tasked with producing a full creative treatment for the launch.

The Pharmaceutical sector requires equipment to meet high regulatory requirements focused on traceability, audit trails and accreditation.

Creative

We identified ELGA’s core strengths within the new sector and presented creative focused on product integration, software transparency and modern technology.

We created a visual treatment that brought the software and the importance of traceability to the forefront of the campaign and commissioned a bespoke modular lab set, creating a consistent environment across the campaign.

A consistant and unique style promoting trust in the ELGA brand.

A successful launch to market with a consistent and unique style within the sector promoting trust in the brand and delivering the core campaign objectives; informing the audience of the strict compliance to Pharmaceutical regulatory requirements.

Deliverables used across all media for a global campaign including video, brochure collateral, web banners, social media campaigns and sales presentations.